TikTok is introducing a new feature that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This move comes as the service revealed that it now features over 1 bn AI videos.
Trial and Implementation
The update is in a pilot phase over the following weeks before a widespread launch. This development coincides with a increase in AI-generated material, fueled by emerging AI video creators.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding content creators on a competing service exclusively feature content made by AI. A significant portion of this content is considered “AI slop”, a phrase for substandard, mass-produced content that is frequently illogical or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we want to give people the ability to see more or less of that, depending on their own likes,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are now 1.3 billion videos on its service identified as made with AI. In total, more than 100 mn media items are uploaded to the service each day, making AI-generated material a minor percentage of its total content library.
User Control Features
Viewers will be able to decrease or raise the amount of AI-generated videos they watch by accessing the content preference option in the application and selecting “AI-generated content”. Other topics that can already be modified under the filter encompass news, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies require users to identify lifelike AI-made content, and it bans harmful AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.
Additionally, the service will henceforth apply an AI-generated tag to content produced via its own AI tools, or detected by an collaborative effort for identifying artificial media. This action is designed to stop users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is also introducing a two million dollar AI literacy fund for experts and institutions to develop informative material about responsible artificial intelligence. This project will support charitable organizations specializing in teaching coding and technology.
Moderation Strategy
The video-sharing app has justified its safety measures, during controversy over intentions to lay off hundreds of safety staff in the United Kingdom. It is set to cut 439 jobs in its user protection division in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by automated systems.
A senior executive stated that people-led review would still have a role, but automated tools can safeguard staff by filtering out the most distressing content prior to it is viewed by humans. The platform stated a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is where a lot of the machine support is really helping us work at speed.”
